Women take bold strides into ICT

Online banking
This shows that young girls are doing more than just casually surfing the web. Like Ms Colaco, they are creating, designing, and interacting with technology in a new way, and at a higher rate than their male counterparts to boot.Meanwhile, the report noted that that there areas of internet use that distinguish each generation.

“Baby Boomers or older folk look at the internet from a utilitarian point of view and not so much as an instrument for socialising or a medium for entertainment. They approach it more as a tool for emailing, making purchases or information searches. Not surprisingly, they use the internet to search for health information with greater frequency than younger generations like Generation Y&Z,” says the Her Code report.

Online shopping is the main focus of Gen X, with 80 per cent of them buying products via the internet. Younger people (teens), younger boomers, and older boomers practice much less online shopping, 38, 56, and 47 per cent respectively.

Gen X also leads in online banking (67 per cent), with Gen Y not too far behind at 57 per cent.

In contrast to Baby Boomers, Gen Y and Gen Z flock to the internet for its social and entertainment value. With a plethora of entertainment options, teenagers and young adults find myriad ways to amuse themselves via online games, virtual worlds and online videos and music.

Internet users between 12 and 32 years read blogs, write their own blogs and use social networking sites far more than older generations as the chart below indicates.